Every market under the tech industry is saturated, great products and even great marketing aren’t enough. Founders know the frustration: you can run ads, pitch investors, and build content funnels, but if you don’t have credibility, doors slam shut.
“No matter how skilled you are or how innovative your product is, without third-party validation, your shouts will fall on deaf ears,” says Joseph Tannous, Founder & CEO of Jamco PR. “The companies that win don’t necessarily have the best product; they’re the ones that have enough credibility behind them.”
That belief, Joseph explains, doesn’t come from shouting louder. It comes from authority. And authority, in today’s digital world, is built through strategic PR.
Cracking the Code of Credibility
Joseph’s journey to becoming a Tech PR expert didn’t begin in a newsroom, it started as a founder himself. His ventures in various industries, including fitness, marketing, and e-commerce, taught him the harsh realities of business. Despite strong products, slick marketing, and high-performing websites, deals still slipped away to competitors who seemed more trustworthy.
“I’d spend hours perfecting campaigns, but then watch potential clients go with another company,” Joseph recalls. “It wasn’t because they were better. It was because they looked more credible. That was a hard pill to swallow.”
That frustration planted the seed for what would eventually become Jamco PR. Joseph realized that in business, perception often outweighs performance. And the fastest way to change perception is through association with trusted media. “When you see a startup in Forbes or USA Today, your brain instantly says, ‘If they’re good enough for Forbes, they must be legitimate.’ That’s the power of PR.
Why Tech Needs PR More Than Ever
The industries Jamco PR serves, including SaaS, IT, blockchain, Web3, and cybersecurity, are among the most competitive and skeptical markets in the world. Founders are fighting for investor attention, customer trust, and market share in an environment where thousands of startups launch every year.
What Makes Jamco PR Different
- 100+ media features secured for clients in Forbes, USA Today, Business Insider, Yahoo Finance, TechBullion, and more
- A 96% placement success rate in a notoriously difficult industry
- A 50% repeat business rate, proving long-term client satisfaction
- Media relationships spanning 2,000+ outlets, opening doors most founders couldn’t reach alone.
But Jamco emphasizes that PR goes beyond “getting featured.” Every client also receives press kits, custom-written articles, and training on how to leverage their new visibility across sales and marketing channels.
The Impact: From Obscurity to Authority
The transformation clients experience is often dramatic. Jamco PR has helped founders double their prices after a single media feature, attract investor interest within months of publication, and secure speaking invitations that cemented their thought-leader status.
Looking Toward the Future
Joseph envisions Jamco PR becoming the go-to reputation partner for tech companies worldwide. But he also sees PR evolving. “We’re entering an age where credibility will decide who survives. AI and automation will make it easier to produce content, but they won’t make it easier to build trust. That’s where PR comes in.”
Beyond media placements, Jamco PR plans to expand into communications and media training, helping founders not only land features but also maximize their presence in interviews, podcasts, and speaking opportunities.
