Remember to take the entire conversion funnel into account when formulating your SEO HK strategy. Even if you are managing a large online retail brand, your eCommerce SEO HK should extend beyond the pages of a product or category. Think about the changing needs of your customers on the go.
You need to provide your viewers with relevant and useful information and good experiences on all buying channels (ToFu, MoFu, BoFu). Brands should be present at the bottom of the funnel, even if new customers search for a variety of terms, ask more specific questions in the funnel, compare brands and products. If you don’t, your competition will fill the void.
Map customer issues to keywords
How do you effectively cover such a long and deep funnel that would take months to complete a customer journey?
Find customer issues. Match the following keywords to each problem in your buying funnel. Finally, overcome the fears and anxieties that keep people from taking action SEO HK.
For example, the top of the funnel may be that potential customers are looking for symptoms rather than solutions. Therefore, I have a say in the dissemination of informative blog posts that help to understand the root cause of the problem. Or maybe they’re trying to self-learn but don’t know where to start. In this case, use fun and relevant content to grab their attention.
During the funnel, potential customers start to contact different brands/suppliers. At this point, potential customers can search for more advanced details or specific product information.
The bottom of the funnel is where potential customers compare options and make the final decisions. You can use SEO HK ROI calculator, competitive comparison matrix, or customer reviews to push them to the finish line.
Branded and unbranded SEO strategies
At the start of the journey, the client may think of a certain business. So, to learn more about a topic and product area, we tend to research common, unbranded keywords first.
When someone starts to think of a particular company, they usually look for more than one brand. They can also search for products and company names or product reviews. They will also be able to find articles comparing competing solutions. This type of trademark research should provide the information necessary to answer the researcher’s questions. But they must also build trust with the individual.
Imagine being ready to buy when a customer sees multiple 2-star reviews. Many negative feedbacks on ComplaintsBoard or TrustPilot encourage us to reconsider and reconsider our other options.