Bulk SMS marketing enables companies to update customers, offer discounts, and improve service. Sending hundreds of texts is not enough to measure an SMS marketing strategy. Track KPIs to fully understand your bulk SMS campaign. KPIs show ROI, marketing, and consumer behaviour. This article’s KPIs will help your bulk SMS campaign succeed.
Delivery Rates: The First Step to Success
Delivery rate matters in bulk SMS campaigns. This indicator represents phone message delivery %. Good delivery rates indicate your communications reach the right people. However, low delivery rates may indicate SMS provider, carrier, or phone number difficulties.
Divide delivered messages by total messages sent and multiply by 100 to calculate delivery rate. Delivery was 95% if 950 of 1,000 SMS messages were sent. High delivery rates are crucial to campaign success since undeliverable communications waste time and money. If delivery is slow, examine data or SMS gateway issues.
Response Rates: Engagement Matters
Communicating with your audience is critical, but their response is crucial. Response rate is a good indicator of bulk SMS campaign success. This statistic shows how many recipients opened your email, clicked a link, or used a discount.
Campaign objectives and messaging may affect response rates. Promotional links may attract more clicks than educational ones. High response rates suggest that your audience understands and values your message.
Assessing the Effectiveness of Links
If your send bulk sms campaign links to a website or landing page, track CTR. SMS link CTR is the percentage of clicks. It demonstrates how successfully your call to action performed and how eager your audience is to learn more about your deals. Your CTR is 30% if 300 of 1,000 messages clicked. You may evaluate SMS marketing link performance and improve future campaigns by analysing CTR.
Conversion Rates: Turning Engagement into Action
CTRs and response rates are helpful but not comprehensive. Conversion rate is a vital KPI because it indicates how well SMS advertising has worked. The percentage of recipients who have bought something, signed up for a service, or filled out a form is SMS conversion rate. SMS marketing success can be measured through conversion rates. It doesn’t matter if your conversion rate is low, even a high CTR, unless the user experience of your landing page or website matches the message’s call to action. So, change landing pages, offers, or messaging to improve conversions.
Opt-Out Rates: Gauging Subscriber Interest
Your message should resonate, but opt-out rates must be monitored. Your opt-out rate is the number of recipients that denied future SMS messages after hearing your message. An unexpected increase in opt-outs after a campaign may suggest message frequency, timing, or content difficulties. Improve subscriber retention and messaging strategy by monitoring opt-out rates.
ROI: Assessing Financial Impact
ROI measures bulk SMS campaign performance. Campaign revenue vs. running expenditures. ROI can help you determine if bulk SMS marketing are profitable and achieving company goals. ROI is computed by removing SMS marketing cost from revenue, dividing by cost, and multiplying by 100.
Conclusion
The appropriate KPIs are crucial to assessing and accomplishing your bulk SMS campaign goals. Delivery, response, click-through, conversion, opt-out, and ROI rates show how well your campaign is doing and where to improve. Improve SMS marketing with these KPIs to boost engagement and business results.
