In the age of technology and the internet influence, business operations are vital for companies’ reputation management strategy. Social media has significantly increased brands’ susceptibility toward feedback and false information. However, Jakub Suster has taken it upon himself to safeguard brands and media against risks. By leading elv.ai as its CEO Suster has innovatively combined intelligence with moderators to develop a distinctive and successful solution. Let’s delve into his journey and the positive impact he is creating within the industry.
From Public Relations Professional to Business Owner;
Jakub Suster’s journey, from a public relations background into the realm of tech entrepreneurship. During his tenure at a PR agency, Suster became acutely aware of the impact of remarks and false information circulating on social media platforms. With the eruption of the conflict in Ukraine came an influx of trolls and misleading content inundating their clients’ media channels. The inadequacy of existing tools, in combating this issue prompted Susters realization that he could step in and make a difference.
The Reasoning Behind the Creation of elvi.ai;
When Suster faced the challenge of dealing with remarks, on platforms it inspired him to develop a content filtering tool aimed at removing harmful content effectively focusing on making a positive difference rather than just creating a tool for the sake of it. His goal was not safeguarding brands. Also fostering a safer and more wholesome online environment, for all users leading to the inception of elv.ai.
Facing Adversity;
Starting a business can be quite a challenge and Suster encountered his share of obstacles along the way. One significant hurdle he had was striking the balance between AI automation and human moderation. Even though AI could sort through content efficiently in some cases it still fell short when it came down to understanding language nuances, slang expressions, and inappropriate terms. Suster and his team dedicated hours honing their technology blending the speed of AI with the insightfulness of moderators.
What Makes elva.ai Stand Out;
elva.ai stands out in the industry with its method of integrating AI technology with moderators. Unlike moderation tools driven by AI algorithms that may appear as a temporary solution, elva.ai provides a thorough and precise approach. Their team of moderators possesses an understanding of context, cultural subtleties, and the consequences of negative remarks, on a brand’s image. This blend of innovation and human insight positions elva.ai as a pioneer in ensuring brand safeguard and reputation management.
Notable Career Accomplishments;
In 2025 Susters dedication and efforts were acknowledged when he made it onto the Forbes 30 Under 30 Europe list, in the Media & Marketing category. A testament to his vision and the collective hard work of the eliv.ai team as a whole. Their accomplishments also landed them a spot on the EU Startups list of Slovakia’s 10 up-and-coming startups to keep an eye on. Notably impressive is elv.ai’s feat of processing over 3 million comments within a month. A milestone for the company.
Elv.ai has a future ahead thanks to its base and founders vision of enhancing online safety and human connection worldwide. The team at Elife.ai is committed to innovation and technological advancement, under Susters guidance with the aim of leading the industry in online brand protection solutions.
In Summary
Jakub Suster’s transition, from a PR expert to the leader of a thriving AI firm showcases the influence of dedication and enthusiasm in one’s journey toward success in the field of technology and innovation. His aspiration of fostering a healthier digital environment serves as an inspiration for many; elv.ai’s significant contributions within the sector are truly commendable. Backed by a team and a defined mission ahead of them this forward-thinking company seems poised for a promising future.
