We asked London SEO Agency, Bigfoot Digital, how they got page one rankings for their business across the UK? Here’s what they had to say…
Shout about your website from the highest mountain. Or, in SEO speak, the highest position on Google. Whenever we speak to people about SEO the first question they ask is “How do I get to position one on Google?”
This is a difficult question to answer as there is no single ranking factor that will guarantee you that top spot for competitive terms in your industry. That said, there are tons of ways to get Google’s search hive-mind to find your content … 200 ranking factors to be exact.
As you may already instinctively know through general search habits, the clear majority of people will engage on the first three results, with almost nobody clicking through to the second page (source). They trust Google to present to most relevant results for their search on the first page.
We have worked hard to reach the first page of Google for many competitive terms for our London SEO agency, Bigfoot Digital. It didn’t happen overnight. In fact, depending on your industry and competition, it can take some time to get there. But it is possible, with the right SEO strategy.
Here’s how you can get the same results for your business:
Step 1: Website URL
Start with the basics. Deal with on-page SEO before you start the process of link building, outreach and citations. Who wants to read a website that isn’t user friendly? Search engines will respond to a URL that accurately describes your content. We’re talking about keywords. Words that clearly describe what your business is all about.
You need to make it simple for Google to index your website using dashes, dots and other symbols in the correct places. A common misconception is that content is the only ranking factor. In fact, URLs, meta titles, and descriptions are stronger ranking factors than on-page content.
Step 2: Keywords
SEO is all about keywords. Keywords are the words and sentences that provide search engines with the information needed to display accurate results. In marketing, these keywords can either be long tail or short tail.
An example of a keyword for this article may be “SEO.” If your article is all about search engine optimisation, make sure this is mentioned in your copy – in moderation. Four times, should be enough if your article is between 100-800 words long.
SEO may also be incredibly competitive, so unless your website has the domain www.SEO.com, then you may need to build up your content with long tail keywords.
In a competitive market, it’s essential to use phrases like “SEO for a small business,” or “SEO that gets page one rankings.” The beauty of long tail keywords is that you are generally reaching people who are looking for answers to specific questions.
Step 3: Internal and Outbound Links
Internal links are the links on a page that connect to relevant content on your site, which includes contact information, previous blog posts and service pages. They are a backlink telling Google that other pages on your site are relevant. This is also a great way to encourage user interaction and decrease bounce rate.
Outbound links are links pointing to authorative websites online. Choose them wisely. Linking to authorative, relevant websites is building trust and providing a great service to your customers. It also provides your website with domain authority by linking to other reputable sites.
Step 4: Local SEO
There has been a huge increase in ‘near me’ and local searches. So, it’s more important than ever to rank for localised search terms. Use landing pages to create area specific content. Update your citations, such as Google My Business, accordingly and get local reviews from your customers.
Step 5: Link Building and Outreach
Link building is the single most important ranking factor. Now your website is optimised for search, it’s time to work on link building. This is the process of pointing links from authorative websites to yours through a mix of follow and no-follow links. It’s important to build up your backlink profile naturally so not to manipulate Google’s best practices.
How does your website rank currently? What can be done to encourage more sales? Use a free SEO audit tool for instant results on the performance of your website.
This article was produced by digital marketing agency, Bigfoot Digital.